How to market and sell more Functions, Events & Weddings

2 days — $1095

wedding-reception

The functions and event marketplace is more competitive than ever.  Lots of new venues have opened up recently and only those venues with the best events salespeople will thrive. It’s a buyer’s market yet there are great opportunities to fill up your venue and land more sales  by learning to market and sell functions, follow up better and close the deal with confidence.

 

OUTCOMES YOU CAN EXPECT FROM THIS 2 DAY WORKSHOP

  • Increased Function and Event Sales & improved Profitability
  • Higher conversion rate of event enquiries into bookings
  • More sales to fill up your quiet times and your “Off Peak” season
  • Get higher margin and higher price sales
  • Sell more extra and add-on’s with every event

This workshop is full of strategies, ideas and practical tactics to increase your event sales.

We’ll have lots of FUN and you’ll get to practice your pitching in a friendly workshop.

What you’ll learn at the workshop:

Master these function sales and marketing techniques

  • How to sell events over the phone, by email and face to face
  • Event packaging strategies and event pricing techniques
  • Selling your venue using its best features and benefits
  • Making more effective phone calls – best ideas for cold, warm and hot follow-up calls
  • How to asking for the sale – many ways to close the sale without being ‘too pushy’
  • Buyer follow-up strategies – when and how to follow up your prospects
  • Turn one event into many more by asking for more repeat business and recommendations

 

WHAT YOU’LL LEARN DURING THE WORKSHOP

SALES STRATEGIES

  • The BEST proven sales improvement ideas to rapidly grow your function sales
  • How to grow your sales and profits all year round by selling the quiet times
  • Function and Event Pricing and Packaging Strategies
  • Mapping and improving your entire function sales process
  • Secrets of “offpeak” or seasonal selling – how to sell more in quiet and tough times
  • How to easily outsell and beat your competitors
  • Developing an ideal client Marketing plan – contact and communication calendar
  • Selling extras and combo’s for functions and events
  • Pricing Techniques for profit and avoiding discounting
  • The hidden Features and Benefits of Your Venue
  • Developing You Action Plan plan for instant success

IMPROVE YOUR SALES SKILLS

  • Asking the Most effective sales questions – Million Dollar Questions
  • How to effectively Monitor and improve prospect conversion rates
  • Sizzling Sales Scripts – Best phrases to make more sales
  • Develop your own tailored customised phone script – ready to use
  • Phone role plays and coaching skills
  • Selling using email and email templates – how to turn your email enquiries into sales
  • How to collect more prospect data – phone, email and mobile
  • Upselling and Add-on’s for functions and events
  • How to increase your average function $ spend

DEVELOP PERSONAL SALES TACTICS

  • How to increase your energy, enthusiasm and effectiveness to boost your sales
  • Building relationships and rapid rapport
  • Selling to different types of buyers using personality profiling
  • Best questions to ask to easily get the prospect contact details
  • How to build alliances in your local area and get more leads & referrals
  • How to Get more referrals and repeat business
  • Tips and tricks for landing more prospects by email

This is a highly practical and tactical workshop designed to impart the event sales skills designed to make a significant and instant improvement to your prospect conversion and sales results.

Limited Spaces – Book Now to get your function sales growing!

 

ABOUT YOUR WORKSHOP PRESENTERS

DAVID STAUGHTON

  • Award-winning hospitality business owner & operator
  • Expert on Filling your venue by improving sales in quiet, slow and tough times
  • Self-made millionaire & serial entrepreneur – has started seven businesses
  • Contributing author of two best-selling books for Small Business and “The VIP Principle”
  • Over a decade of consulting experience with SMEs, Groups, Associations and Corporates
  • Professional speaker & team trainer on the speaking circuit across Australia & Asia 

KEVIN KOSKY

  • Sales communication Specialist
  • Phone skills and customer service training expert
  • Professional speaker and corporate trainer – Australia wide and international

 

WHAT PAST ATTENDEES SAY ABOUT DAVE & KEVIN’s WORKSHOPS  

The course was fantastic! I left feeling 100% more confident with selling, reading people, and giving quick assertive responses when under pressure” 

“Your course made me aware of how important phrasing is, and how it creates a bigger picture for the clients”

“The  course was more useful than I could have ever imagined. I now have a clear understanding of where I can better my customer service, our business opportunities, and how to increase our sales immediately. In an ever-changing industry, I learnt how to adapt. Thank you David and Kevin!”

“The course resulted in a much improved conversion rate for enquiries and viewings, and increased revenue”