Grow Your Functions, Events & Wedding Revenue

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  • February 24, 2020 - February 25, 2020
    9:00 am - 5:00 pm

Duration: 2 Days
Trainer: Dave Staughton & Kevin Kosky
Course Fee: $1095.00 ($AUD, includes GST)

This workshop is full of strategies, ideas and tactics to get more functions, events and weddings. You will learn how to promote ALL your functions & events spaces, use function and marketing technology better and convert more enquiries into events.

The functions & event marketplace is more competitive than ever.  Lots of new venues have opened and only those venues with the BEST events sales strategies & well trained function team will thrive.



  • A significant Increase in SALES & PROFITS of your Function and Events
  • Learn how to PROMOTE and SELL MORE functions, events & weddings
  • Improve your CONVERSION of function & event enquiries into bookings
  • Using TECH, SYSTEMS & PROCESSES to attract and deliver better functions & events
  • Improve your AVERAGE EVENT SPEND with more EXTRAs & ADDONs

This workshop is full of the best ideas and practical tips to rapidly increase your event sales. We’ll have lots of FUN and you’ll get to practice your new skills in a safe friendly environment.


What you’ll learn at the workshop:

  • Growing the many different types of PERSONAL EVENTS & CORPORATE FUNCTIONS
  • Promoting your venue using its best FACILITIES, FEATURES & BENEFITS
  • Best practices for PACKAGING UP your Functions, Events & Weddings offer
  • Creating Venue FUNCTION KITS that outline your offer and get more events
  • Managing Your RISKS with better event terms & conditions
  • New FUNCTION PRICING TECHNIQUES to optimise venue & Functions YIELD
  • How to outsell your COMPETITORS using USPs and mystery shopping
  • Developing an effective VENUE SALES & MARKETING PLAN
  • Tips for WEBMARKETING and using SOCIAL MEDIA to get more enquiries
  • Low Cost Event & Function MARKETING and PROMOTION to get more enquiries
  • Techniques for using more TECHNOLOGY – Function Software & Process Automation
  • Using Function & Events PROCESSES, FORMS & CHECKLISTS
  • Selling more EXTRAs & COMBOs for functions and events
  • How to build ALLIANCES in your local area and get more leads & referrals
  • How to CONVERT ENQUIRIES over the phone, by email, face to face or via online chat
  • Selling more using EMAIL – how to turn your email enquiries into sales
  • Asking more EFFECTIVE QUESTIONS to convert enquiries – Million Dollar Questions
  • Develop a tailored customised PHONE SCRIPT – ready to use for all staff
  • ASKING for the sale – find the perfect way to land the sale without being ‘too pushy’
  • Converting More VENUE INSPECTION TOURS into Functions & Events
  • Developing Your own ACTION PLAN for instant success

This is a highly practical and tactical workshop designed to impart the event sales & promotion strategies & skills designed to make a significant and instant improvement to your enquiry conversion and event sales results.

Limited Spaces – Book Now to get your function sales growing!



DAVID STAUGHTON CSP CCEO – Award Winning Professional Speaker

  • Award-winning hospitality business owner & operator
  • Expert on Function Sales and filling your venue all year round
  • Self-made millionaire & serial entrepreneur – has started seven businesses
  • Contributing author of two best-selling books for Small Business and “The VIP Principle” on guest experience
  • Over a decade of consulting experience with SMEs, Groups & Associations
  • Professional speaker & team trainer on the speaking circuit across Australia & Asia 


KEVIN KOSKY – Sales communication Specialist

  • Phone skills and customer service training expert
  • Professional speaker and corporate trainer – Australia wide and international



  • “The course was more useful than I could have ever imagined. I now have a clear understanding of where I can better my customer service, our business opportunities, and how to increase our sales immediately. In an ever-changing industry, I learnt how to adapt. Thank you David and Kevin!”
  • “The course resulted in a much improved conversion rate for enquiries and viewings, and increased revenue”


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