- May 26, 2014 - May 27, 2014
8:30 am - 5:15 pm
This course is designed for Owners and Managers who wish to learn how to research and plan their marketing activities, improve the income of their businesses and reduce the cost of their marketing.
Are you throwing money away on advertising that is not effective? Is your business growing? Do you want it to grow faster? For you to be successful, you need to know how to build trade — especially in the quieter times. Are you aware of the full range of marketing options available for your business and the cost/benefits of each? You don’t have to spend substantial sums of money to market effectively.
This course will teach you how to objectively analyse your business and identify cost effective marketing opportunities. It will also teach you how to chose appropriate advertising media and how to construct advertising messages that work. During the two days, actual examples of successful and unsuccessful advertising will be discussed and case studies of marketing activities in real hospitality businesses will be examined.
Participants will have a chance to analyse their own businesses during the sessions.
Marketing Your Hospitality Business — content summary:
- basic market research
- preparing a marketing plan
- the principles of advertising
- the medium and the message
- using the media for free
- direct mail marketing
- cost-effective printing
- effective signage
- public relations
- cooperative marketing